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The importance of creative writing in business

The Value of Creative Writing in Business

Growing up, I began to write short, silly stories and ever since then I knew that I wanted to pursue a career in creative writing. It wasn’t until college that I started exploring ways to apply my creative writing abilities to business. As an intern at RDW, I now look at creative writing beyond its static definition and have discovered that my passion for this kind of work is beneficial to a public relations and advertising organization. Here are five lessons I have learned about the value of creative writing in business:

It’s important to build your foundation

Creative writing is not just fantastical fluff. Creative writing can fall under the umbrella of fairy tales and imagination, but it can also influence consumer behavior. In my opinion, an excellent and impressionable work is one where the writer has constructed a creative argument using supporting evidence and research. Therefore, you cannot write creatively about a topic you know nothing about. Start from the basics and get yourself informed about the material. Having a good grasp on the subject matter gives you a strong foundation. After research, you can add some pizzazz!

Know your audience

We always hear the phrase “communication is key”— but what does this mean in relation to creative writing for business? One of the main components of knowing your audience is using language that will resonate with your potential consumers. In order to do this, every organization needs to develop their buyer personas, or, understand their ideal customers. Through analyzing data, you can better understand your target consumers’ demographics and interests. Once you have developed your buyer personas you can customize your website, emails, ads and other communications to attract the right audience.

Good grammar makes a difference

It’s time to brush up on any grammar lessons you slept through in middle school. Knowing how to write persuasively and communicate central arguments is crucial for any job and in any field of study. People will miss your point if they see incorrect grammar or syntax used on a pamphlet, website, document, or in an email. If this subhead was “Good grammar makes an difference” you probably would have stopped reading, right? Grammar matters. The laws of the English language are not restrictive rules but rather guiding tools that help writers flourish and mature— you may want to roll your eyes at that, but it’s true!

Every word counts!

In today’s digital world, people are much more inclined to watch videos and look at visuals than read lengthy text. Further, some social media platforms like Twitter restrict how much space you have to write—and even if you do have the space, that doesn’t mean you should fill it all up. Remember: less is more. A main part of creative writing in business is understanding every word you use counts. Just as when writing a poem, every word and every connotation carries a lot of weight— always edit for concision and precision.

Be a bestseller

Every company has a story to tell. Consumers want to know your story, to see a face behind the brand. It’s important to make your story known so that people can connect with your company’s origins and goal. To do this, you need to have a distinct voice that will separate you from your competitors. A story is believable when you feel it has a reliable narrator. If the narration of your brand story seems inauthentic, your readers will become suspicious and lose trust. Your brand story needs to be rooted in the truth and should compel readers through emotion— you want people to relate to your brand and purpose and show them that you can offer a solution to their problem. An engaging story grabs attention. Use creative writing to make your business’ brand story a bestseller.

Don’t be scared of creative writing in business. My mantra is practice makes possible.

In my high school AP English class my teacher told me that writing does not become easier; it becomes more possible. Research, editing, and story writing will never be an easy task but when you begin to embrace the process, a change occurs. Practice and determination are key aspects of creative writing because you develop a confidence that helps you take on any challenge and see it as an opportunity to grow. The open-mindedness of a writer is an invaluable asset in the ever-evolving business world.

Gabriela is a former creative writing intern at RDW. She expresses her creative flare through her love of fashion and when she’s not online shopping she enjoys finding grammar faux pas while watching reality TV.

Grammar Phile Blog

Grammar and informational or persuasive essay exercises aren’t the only important exercises writers need to do to hone their skills and craft.

Creative writing exercises also offer benefits to writers that are often overlooked and undervalued, especially in a world that’s shifting toward regimented standardized tests and data-driven work.

Here are seven benefits of completing creative writing exercises on a regular basis.

1. Building Confidence

When writing creatively, you’re engaging in an exercise that will allow you to truly develop your own voice and perspective without consequential limitations. You get a better opportunity to explore and express how you feel about topics, perspectives, philosophies, characters, etc. And this will allow you to feel more comfortable and confident when asserting your opinions and perspectives in other things you write, too.

Writers who don’t write creatively might worry about coming across as an authority or reliable source. By forgetting to insert their own take on the subjects that they’re writing about, they unintentionally end up losing their voice and sound like drones spouting off data. As a result, they lose out on utilizing their unique voice and coming across as an expert with real-world and firsthand experience.

2. Artistic Self-Expression

Individuals who write creatively on a regular basis engage in self-expression, without even realizing it most of the time. Such self-expression can be a healthy way to navigate through negative emotions and thoughts that a writer may experience on a day-to-day basis. Experts even agree that artistic self-expression (i.e., creative writing) “might contribute to maintenance or reconstruction of a positive identity” for individuals who deal with different kinds of trauma ( Medical News Today ).

While it may sound hokey, imagine being stressed at work and then taking a short break to write something creative. When you begin to write and unveil characters or settings, you’re able to better identify why you’re stressed or, at the very least, uncover the negative emotion that you’re experiencing. This gives you the opportunity to work through it all and move in a more positive direction. You can do this for your personal life too, whenever you experience some sort of trauma, stress, or setback.

3.Imagination Boost

A lot of people think that creative writing is frivolous because it’s all about imagining worlds, situations and characters. How could that possibly be beneficial to a real-life working adult who needs to get real work done?

Well, when you engage in creative writing, you’re stimulating and pushing your imagination and “thinking outside the box.” This allows you to refocus your energy on other things and to become better at discovering alternatives and new solutions to problems you’re experiencing. Whether you’re a scientist or a marketer, creative writing will give you the imagination boost you need to think more innovatively and to push boundaries.

4. Thought Clarification

Creative writing allows you to clarify your thoughts as well as your emotions. For example, if you’re a marketer trying to develop your next marketing campaign, you could write a short story in which your target customer reads your promotional emails. You can imagine what they’re doing, where they’re sitting, what’s surrounding them, etc. This allows you to narrow down the language and tactics you use.

Or, if you’re a technical writer writing about a new computer platform, you can write a creative scenario in which someone using the platform experiences a problem. This exercise allows you to clarify your thoughts about what type of information will be valuable to include for your readers and what can be omitted.

In addition, you can also complete creative writing exercises for your personal life to uncover what you think about topics or situations you find yourself immersed in.

5. Better Understanding of the Mechanics of Reading and Writing

As you begin to regularly do writing exercises, you’ll not only gain a more extensive vocabulary, you’ll also come to understand the mechanics of reading and writing better. You’ll know when strict grammar rules work and when they don’t, and you’ll know what will make something you’re writing flow better for your readers even if what you’re writing is a budget report. Once you become comfortable with and have mastered the mechanics of writing professionally and creatively, you’ll be able to bend and break the rules when you need to—to use your own voice and make what you’re writing compelling without coming across as amateur, dull, or inauthentic.

6. Empathy and Communication Skills

When writers create universes with imaginary characters and settings, they must also imagine personalities, emotions, places, and walks of life outside of their own lives. This can provide them with a healthy dose of empathy and understanding for others who are not like themselves and who don’t live where they live or experience what they experience every day.

When writers understand other perspectives better, they’re able to communicate better. They can figure out how to explain and discuss topics from various vantage points. This skill is exceedingly important in both the professional and personal realms.

7. Better Mental, Emotional, and Physical Health

One study , among others , has revealed that expressive writing (i.e., creative writing) has yielded better mental, emotional, and physical health benefits. Creative writing alleviates stress levels, and can ward off severe illnesses, among other things.

Do you like to complete creative writing exercises on a regular basis? Has it helped you when writing for your organization? If so, what benefits have you experienced? Share with us in the comments below.